ATX Wins NMMA Customer Satisfaction Award—Because Our Owners Said So

Customer satisfaction scores reflect the strongest feedback we've seen. And it's not coming from us—it's coming from you.

ATX has earned the National Marine Manufacturers Association (NMMA) Marine Industry Customer Satisfaction Index (CSI) Award again, alongside an elite group of manufacturers. But here's what matters more than the award itself: it's based on independent surveys of real owners within their first 12 months of ownership. To win, you need the highest level of satisfaction ratings in overall customer satisfaction.

That's our owners saying ATX delivered on every promise we made.

Performance You Don't Question

The best boats are the ones you never worry about.

You shouldn't wonder if your wave will be dialed in. You shouldn't stress about whether systems will work. You shouldn't spend your lake day troubleshooting instead of surfing. When you head out on the water, the only thing on your mind should be who's dropping in next.

That's ATX. Performance so consistent, so dependable, you simply don't question it. You show up, you surf, you make memories. The boat does exactly what it's supposed to do, every single time.

And when ATX owners consistently report exceptional satisfaction with their purchase, their buying experience, and their dealer support—that's not luck. That's what happens when you build boats that work exactly like they're supposed to, every single time.

Backed By Real People, Not Marketing Speak

We don't need influencers to hype ATX. We have something better: real owners who responded when an independent third party reached out to ask how we're doing.

Here's what a few of them had to say:

Tim: "Don't Look Back"

At the 2020 Denver Boat Show, Tim and his wife chose ATX because it was the only demo that didn't intimidate her behind the wheel—now his family logs 6-10 hours a week on Boyd Lake, living by the words painted on their boat: "Don't Look Back."

Robert: Building Memories on Lake Tyler

Robert wasn't initially looking at ATX, but after connecting with Wake Authority and hearing positive feedback from friends, he found a boat that hit his budget and checked every box—and his favorite memory is taking out the same eight family members who introduced him to lake life 15 years ago, teaching them to surf from the back of his ATX.

Meghan: Finding Her "Happy Place"

Meghan, a divorce attorney in Frisco, Texas, chose ATX because she could watch her boat being built in Texas and customize everything down to the upholstery stitching—and her favorite memory is bringing Jordan, who has Down Syndrome, out for her first surf and watching her light up with zero fear and all smiles.

What They Measure and Why ATX Wins

The CSI Award isn't about us patting ourselves on the back. It's about having a system that measures what actually matters to boat owners. The NMMA CSI survey asks owners to rate their satisfaction across specific areas within the first 12 months of ownership. Here's what gets measured:

The Boat Itself: Owners rate everything from engine reliability and performance to steering, upholstery, instrumentation, and overall boat quality. ATX delivers performance you don't question and boats that work exactly as they're supposed to, every single time. Intuitive controls. Smart layouts. Reliable systems.

The Dealer Experience: The survey digs deep into the buying process. It covers the sales staff knowledge, responsiveness, integrity, facility appearance, competitive pricing, and whether dealers fulfill commitments. Our dealers are trained and equipped to deliver at every touchpoint. Tim said it best: "Your dealer matters. A lot. The guidance, tips, and hands-on help they provide are priceless."

The Delivery Process: Owners are asked if their boat was ready when promised, equipped as ordered, and properly demonstrated. They rate the explanation of service support, warranty, and routine maintenance.

Overall Satisfaction & Likelihood to Recommend: At the core of the survey is this: Would you recommend your boat to friends and family? Would you recommend your dealer?

This is what customer satisfaction actually looks like: measuring what counts, listening to feedback, making changes, and letting the results speak for themselves. And when ATX scores highest level of satisfaction ratings in every category, those results speak loud and clear.

Affordable Surf Boats That Don't Compromise

Here's what this award really proves: you don't have to choose between affordability and quality. You don't have to sacrifice reliability for value. And you definitely don't have to compromise on the surf experience.

ATX exists to make surf boating accessible—not just financially, but actually accessible. Boats that are intuitive enough for first-time buyers but deliver waves that keep experienced riders coming back. Pricing that makes sense for younger families without cutting corners on construction or support. A buying experience that builds confidence instead of confusion.

Consistently hitting highest level of customer satisfaction proves we're not just saying this—we're doing it. Our owners are out there creating memories, passing down the love of boating to the next generation, and telling anyone who'll listen that ATX delivered.

The Work That Earned It

You don't stumble into customer satisfaction. You build systems for it.

Every customer gets surveyed. Not a sample. Not "most." All of them. An independent third party tracks satisfaction across the product, buying experience, delivery, and ongoing service. The data comes back, and we act on it.

Our dealer network shows up. From the first conversation to years of ownership, ATX dealers are the front line of the customer experience. Their commitment to service, training, and support directly drives these scores.

The boats perform. Reliable construction. Quality components. Waves that deliver. You can't survey your way out of building subpar boats—the product has to back up every promise we make.

We stand behind it. When issues come up (because they do with any manufactured product), how we handle them matters as much as the boat itself. Responsive service, solutions that work, and support that builds trust—that's what turns customers into advocates.

What Comes Next

This award isn't a finish line. It's validation that we're on the right track.

Customer feedback will keep shaping what we build. New models will reflect what you tell us you want. Dealer support will keep evolving to address real challenges. And every decision will get filtered through the same lens: does this improve the ownership experience?

Because here's the truth: awards only matter when they represent something real. And what's real is thousands of ATX owners who are genuinely happy with their boats, their dealers, and their decision to join this community.

Your Turn

The NMMA CSI Award validates what ATX owners already know. But if you're still researching, comparing, and trying to figure out if ATX is the right call—don't take our word for it.

Talk to owners. Check out the lineup at your local ATX dealer. Better yet, schedule a demo and get behind the wheel yourself. Feel how intuitive the controls are. See the build quality up close. Imagine your crew out on the water.

Because the best proof of customer satisfaction isn't an award. It's the owner pulling back into the dock after a perfect day, already planning the next one.

Find your nearest ATX dealer and schedule a demo. See what the highest level of satisfaction actually feels like.